Anthony Guidry Ministries – Branding

I chose a lettermark class of logo for this client, incorporating the AG initials with visual references to a sheltering church and cross symbology. After going through pages of concept sketches, 6 refined logo ideas, and a final polished design in a variety of color options, I delivered a full identity package, including print materials and web graphics.

I sourced transparent plastic business cards, and designed the layers in a way to make clever use of the layered printing process that gave depth and a unique item that recipients would be sure to hold onto. The frosted transparency combined with bold, deep crimson stood in strong contrast to the pure white base layer, pointing to biblical symbolism of blood atonement and purity.

As part of the re-design, I did a makeover on the client’s book cover design to incorporate the new branding. I cleaned up the photography for better clarity and focus, and laid out all new typography to enhance legibility and appeal.