East Texas Zoo – Branding

I designed an original logo, double sided business cards, banners, and a brochure card. For the brochure, I took most of the photos and wrote the copy. I helped with marketing efforts, making sure that the park was updated on Google Maps, had analytics set up, and integrated their social media.

I managed the printing and production for all the materials. I sourced the best deals for quality T-Shirt blanks myself, had them drop-shipped to the silkscreen printer, and delivered the final printed shirts personally to keep costs down. I kept track of inventory for the different sizes and colors, and used that information to recommend adjustments to the order with each re-printing.

I delivered multiple versions of the logo for various applications, including being embroidered onto gift store merchandise such as stuffed animals. I also developed a full website, including copy writing and content.