Metropolitan Collection – Rebranding
On this project I was tasked with combining three properties near Seattle, WA under a single umbrella brand. There were a number of sketches and concepts proposed, and once the client selected their preference, I carefully customized the letter shapes of the script font by hand for legibility. I prepared before-and-after mockups to show the logo applied as signage, along with suggestions for revitalizing the exterior of the main office building to coordinate.
I also developed window cling graphics for the downstairs retail space and had to derive dimensions for each surface from provided photos. I calculated the sizes of each section and designed layouts for each bank of windows shown together and then provided individually sliced graphics. I also collected quotes from large format printers in the area and coordinated the production, delivery, and instalation.
